Join us for a scenic trip that blends the beauty of the Norwegian Helgeland coast with the charm of Swedish Lapland hospitality. May 29 – June 2, 2026

We begin in Brønnøysund, the gateway to Helgeland’s thousands of islands, exploring the Trollfjell Global Geoparkand hiking the iconic Torghatten mountain before enjoying dinner with fjord views.

The next day, we sail on a private yacht along the Helgeland coast, visiting the UNESCO-listed Vega Archipelago, walking the Vega Stairs trails, and seeing traditional life at Stavsmarken Farm. We continue to Sandnessjøen to explore a Viking Chiefdom site and end the day in historic Mosjøen, hiking the Helgeland Stair, trying a zipline, strolling Sjøgata, and dining on local specialties.

After two days of immersive coastal adventure, we cross into Sweden where we start with a lunch in Vuoggatjålme, located on the Arctic Circle and surrounded by striking mountain views. From there, we make our way to Arjeplog, where we visit the Silvermuseet  to gain insights into the region’s heritage, and tourism development.

Our next stop is Harads, home of the world-renowned Treehotel. Here, we’ll enjoy a guided site inspection, followed by dinner and an overnight stay among the treetops. The following morning, we continue with a visit to Arctic Retreat, an intimate hideaway surrounded by forest and river, before heading out on a Floating Safari Camp experience complete with a relaxed lunch in nature.

In the afternoon, we’ll transfer to Brändön Lodge by the coast, where we’ll spend the night. After breakfast, we’ll meet Discover Nordic Adventures for a kennel visit to learn about their year-round dog sled operations, followed by a visit and lunch at Norrbottens Distilleri, where craft, creativity, and local flavors take center stage.

Our final drive takes us to Haparanda, where we’ll settle into our hotels before gathering in the evening for a get-together dinner with the full AETC Sales Workshop group — the perfect opportunity to reconnect and share impressions from our journey across the north.

Pic: Swedish Lapland

Details:

Route: Brønnøysund - The Helgeland Coast - Vuoggatjålme - Arjeplog – Harads - Gunnarsbyn - Brändön  - Haparanda

Dates: 29.05.2026 - 2.6.2026

Countries: NO, SE

Accommodation: 

• Brønnøysund: Thon Hotel Brønnøysund
  
• Mosjøen: Fru Haugans Hotell Mosjøen
• Harads: Treehotel
• Brändon: Brändon Lodge

Recommended flights:

Arrival to Brønnøysund 29.5.2026 
WF708 Oslo-BNN 13.55-15.35

Departure flight from Rovaniemi, Kemi or Luleå after the sales workshop 4.6.2026.

Note: Please wait until we've confirmed your participation before you book the flights.

Description:

Join us on a journey through the Arctic, from the dramatic coast of Northern Norway to the cultural heart of Sápmi and onward to the borderlands of the heart of Lapland. May 29 – June 2, 2026

We meet in Tromsø airport, where participants arrive individually. There is no official program in Tromsø unless you choose to extend your stay on your own. From here, we travel together by flight to Hasvik, our gateway to the island of Sørøya, one of the world’s top Arctic deep-sea fishing destinations, known for its genuine Northern Norwegian hospitality.
 We settle in for two nights at Big Fish Adventure, surrounded by raw coastal landscapes, endless daylight and the calm rhythm of life by the sea. Here you can fill your eyes with wild Arctic nature, your belly with the freshest fish straight from the ocean, and your day with new fishing skills.

On Sunday morning we depart by ferry and continue by bus, leaving the ocean behind as we cross vast northern landscapes towards Kautokeino, the cultural heart of Sápmi. Here, we meet with Destination Sápmi and local suppliers for storytelling and conversations that help us understand the soul of the place. We take part in a Sámi cultural experience, including storytelling and a shared lunch, and also visit Juhls’ Silver Gallery, an iconic creative studio where craftsmanship, culture and contemporary design come together.

After a well-deserved rest, our journey continues east into the heart of Lapland. Along the way, we pause at the Arctic Circle Monument in Juoksengi, before continuing to Kattilakoski for a deep taste of northern flavors and food culture.

We continue to Övertorneå for a hands-on craft experience rooted in local tradition, and we conclude the day as we follow the Torne River north to Kukkolaforsen, where we check in and enjoy dinner in atmospheric surroundings shaped by the sound of the rapids.

On our final day, we continue exploring life along the Torne River Valley, with visits to small-scale local producers and insight into local ways of living, before concluding the journey in time for the networking dinner of the Sales Workshop.

Pic: Swedish Lapland

Details:

Route: (Tromsø)  Hasvik (Sørøya) - Kautokeino – Övertorneå - Haparanda
Dates: 29.5.2026 - 2.6.2026
Countries: NO, SE, FI

Accommodations:

·       Hasvik: Big Fish Adventure (2 nights)

·       Kautokeino: Thon Hotel Kautokeino

·       Haparanda: Kukkolaforsen

Regarding the flights:
Participants arrange their own flights to Tromsø. Please make sure to arrive in Tromsø well before your connecting flight to Hasvik on 29.5.2026.

The group flight from Tromsø to Hasvik on 29.5.2026 is covered by AETC with Widerøe: WF 978. Departure Tromsø: 19:50 Arrival Hasvik: 21:10

Departure flight from Rovaniemi, Kemi or Luleå after the sales workshop 4.6.2026.

Note: Please wait until we've confirmed your participation before you book the flights.

Description:

Join us on this laid-back, midnight infused familiarizing trip combining highlights of Finnish and Swedish Lapland. May 30 – June 2, 2026

We begin our trip in Rovaniemi, where we settle together for two nights to Santa Claus Holiday Village, right next door to Santa Claus main office. Here, we explore the year-round Christmas spirit together with our host from Santa Claus Holiday Village and of course, we will meet, greet and have a photograph together with Santa Claus.

During our 2 nights and 2 days in Rovaniemi, we will get an overview of all things shoulder seasons have to offer with this bubbly hub of international tourism. We will get to hear about new investments and development of tourism within Rovaniemi and neighboring areas and visit key companies offering and planning to offer year-round services for your clientele. Visits include companies such as Apukka Resort, Wild Nordic and its various locations, cultural highlights with Arktikum and Korundi and deeper insight and figures from the DMO Visit Rovaniemi.

After admiring the scene in Rovaniemi, we will head towards the Swedish border to get to know the vast operations of Explore the North. With their latest investments in tourism capacity in both Finnish and Swedish Lapland, we will get to visit three of their sites: Matarengi Lodge, Kaamos Lodge and Lapland View Lodge – and on top of it all, spend the evening and night in one of them! They will also showcase their offerings within activities, so get ready to soothe your Lapland mind-set with some sauna experience during your stay.

Having enjoyed the hospitality of Explore the North, we will begin our way towards Haparanda. Here, we have a few intriguing visits in store for you before we reach our final destination and your hotels to get ready for the big get-together dinner with the whole AETC Sales Workshop crew and participants.

Pic: Visit Rovaniemi, Lapland Material Bank

Details:

Route: Rovaniemi - Övertorneå/Ylitornio - Haparanda
Dates: 30.5. - 2.6.2026
Countries: FI, SE

Accommodations:

• Rovaniemi: Santa Claus Holiday Village (2 nights)
  
• Övertorneå: Explore the North: Lapland View Lodge

Recommended flights:

Arrival to Rovaniemi (RVN)
the best option for the program:

Sat 30.5.2026 AY533 ARR 13:35
or
Sat 30.5.2026 AY531 ARR 8:20
Sat 30.5.2026 AY541 ARR 9:25

Departure flight from Rovaniemi, Kemi or Luleå after the sales workshop 4.6.2026.

Note: Please wait until we've confirmed your participation before you book the flights.

Description:

AETC Pre-Tour D: From Narvik to Haparanda – Arctic Adventures Across Borders
May 29 – June 2, 2026

Join us for this pre-tour, travelling from the fjords of Northern Norway to the serene river landscapes of Swedish Lapland. This journey offers a blend of adventure, culture, and hospitality – showcasing some of the most inspiring destinations and tourism partners in the region ahead of the AETC Sales Workshop.

We begin in Narvik, surrounded by majestic mountains and deep fjords. After arrival at Evenes Airport, enjoy free time or an optional local experience hosted by Visit Narvik, followed by dinner and an overnight stay at the scenic Narvikfjellet Camp Lodge.

The next day starts with a hearty breakfast and meeting together with Visit Narvik before we cross the border to Sweden. In Riksgränsen, you have the opportunity to go downhill skiing or take a mountain walk. Next stop will be Abisko, one of the best places in the world to see the northern lights where dinner and overnight stay at STF Abisko. The next day starts with visiting the Abisko National Park going by the lift to the top of Mount Noulja for a short hike. The day continues to Kiruna – a city on the move with a site visit inspection of the Elite Hotel Frost with its spa facilities before dining and overnighting at Scandic Kiruna. Participants will experience the city’s transformation through a guided tour and visits to iconic partners like the Icehotel and Sami company Nutti Siida, where a traditional lunch will be served.

Continuing east, we travel through Lapland’s wilderness to Kangos, with overnight at the charming Lapland Guesthouse, and onward to Jockfall for a site visit and lunch beside the roaring Kalix River. Our journey concludes in Haparanda, where we’ll gather for a relaxed evening get-together with Sauna experiences in Kukkolaforsen before the official start of the Sales Workshop.

Discover the essence of Arctic collaboration and hospitality – from the mountains to the sea, across borders, and between partners who make this region truly unique.

Pic: Swedish Lapland

Details:

Route: Evenes - Narvik - Abisko - Kiruna - Kangos - Jockfall - Haparanda
Dates: 29.5. - 2.6.2026
Countries: NO, SE

Accommodations:

• Narvik: Narvikfjellet
  
• Abisko: STF Abisko
• Kiruna: Scandic Kiruna
• Kangos: Lapland Guesthouse (Heart of Lapland)

Recommended flight:

Arrival to Evenes on 29.5.2026
Oslo-Evenes SAS SK4094 15.00-16.40

Departure flight from Rovaniemi, Kemi or Luleå after the sales workshop 4.6.2026.

Note: Please wait until we've confirmed your participation before you book the flights.